Since the very beginning, AlphaFit has been guided by an ethos to create Australian made equipment that is functional, intuitive and built to last. Every component of our equipment strives to celebrate quality craftsmanship and the hands of the makers behind them.
As part of a third-generation steel manufacturing legacy, the Montesalvo family understand the impacts of supporting local business.
To celebrate our team and educate our customers, we've pulled back the curtain to introduce you to the incredibly important people behind AlphaFit's Australian made gym equipment. Come on a tour of the Gold Coast factories, meet the people with their hands on the tools, and discover the intricate processes required to make our quality fitness equipment.
AlphaFit's ability to provide a turnkey solution and a high level of customisation remains one of the biggest drivers behind the growth of the company. Our team has done exceedingly well identifying and filling gaps in the market by listening to customers' needs and wants, in turn offering solutions adaptable to their individual requirements. The focus on customisable, functional and high quality equipment designed and fabricated in Australia is why top athletes, sports clubs, schools and commercial gyms entrust AlphaFit to fit out their facilities.
Watch the full From Factory To Fitout series on YouTube, or view the individual episodes below.
AlphaFit’s steel equipment is locally manufactured by their sister company, Allplates, in the 6000m² Gold Coast factory. The dedicated team of fabricators led by Bobby Montesalvo are responsible for the CAD setup, sawing, punching, laser cutting, folding and welding of our Australian made products.Watch Now
Meet more key members of our fabrication team as they discuss the parts they play in the success of AlphaFit and the importance of championing Australian manufacturing and Australian made products. By buying local you help AlphaFit and Allplates directly support over 100 Gold Coast families.Watch Now
The fabrication of AlphaFit’s gym equipment is an intricate process, requiring a high level of skill and craftsmanship. To ensure a quality that is second to none we invest in our team and a strict QA process. See the final steps our fitness equipment goes through before heading from the factory and out for coating.Watch Now
Championing the cause for Australian made, AlphaFit strives to source local companies as part of the manufacturing production line. From their Queensland workshop, AlphaFit's steel equipment power coating is entrusted and led by Stephanie, Russell and their team of highly skilled sand blasters and powder coaters.Watch Now
The machining for AlphaFit’s gym equipment is proudly engineered by Mark, his son Aaron and the team from their machine shop on the Gold Coast, Australia. Another local family business, these guys create the intricate components for AlphaFit equipment by CNC lathing and milling.Watch Now
The plastic machining for AlphaFit’s steel equipment is proudly manufactured by Amir and his team from their workshop on the Gold Coast, Australia. A key point of difference for AlphaFit is the HDPE protection on our products. These wear parts are extremely important in the production of our high quality gear.Watch Now
AlphaFit's steel equipment upholstery is proudly handcrafted and examined for premium quality by Michael and his team from their workshop in Queensland, Australia. Michael's passion, industry experience, quirky character and attention to detail are sure to capture you as much as it does us.Watch Now
The product design and engineering, marketing, assembly, warehousing and distribution of AlphaFit’s fitness equipment is led by Jamie Montesalvo and his team from their corporate headquarters on the Gold Coast. The final stop in the manufacturing process of our Australian made gear.Watch Now
Since its establishment in 2013, the vision for AlphaFit was to create fit-for-purpose and built-to-last Australian made gym equipment for Australians. Our focus is on being as self-sufficient as possible by bringing more capabilities in-house and sourcing local Australian suppliers to help control quality and lead time.Watch Now
Innovation is at the forefront of everything we develop in-house at AlphaFit. We strive to create equipment that solves problems gym users may not have even noticed yet. In collaboration with industry leaders and a highly skilled think-tank of engineers, AlphaFit produce a different calibre of fitness equipment. Watch our latest Australian made product in action:
Our team continue to work tirelessly to process incoming orders, and to manufacture and ship your gear as quickly as possible. Due to the large volume of Australian made equipment orders flooding in we’re experiencing longer production and dispatch timelines - up to 80 business days for steel equipment.
Each piece of equipment is made and colour coated to order, ensuring you get the greatest, most personalised fitness equipment on the market. Keep an eye on your inbox for individual dispatch estimates.
Thank you for supporting Australian manufacturers and your continued patience at this time.