AlphaFit is a 100% Australian owned family business manufacturing gear specifically made for the strength and conditioning, functional fitness and high-performance community. Established in 2012, AlphaFit co-founders Jamie and Bobby Montesalvo are focused on producing innovative, premium Australian Made products.
In the last 12 months AlphaFit has grown exponentially, outgrowing our warehouse/manufacturing facilities on the Gold Coast, QLD. The future of AlphaFit is exciting with $2.5 million planned for investment in new equipment to enhance our lean manufacturing process.
AlphaFit was honoured to have been chosen to partner with the Australian Made Campaign Ltd to host the launch of the first ever Australian Made Week (24-30 May 2021) from our Gold Coast factory.
We Are Gold Coast
Gold Coast gym equipment manufacturer AlphaFit is growing from strength to strength. Established in 2012, AlphaFit began as a small retailer that manufactured and sold custom steel rigs...
21 SEPTEMBER 2021
Gold Coast-based fitness equipment manufacturer AlphaFit has launched the new Core Belt Squat—a plate loaded cable belt squat machine—enabling gym users to train several lower body...
16 SEPTEMBER 2021
Fitness equipment manufacturer AlphaFit launches the new Core Belt Squat...
15 SEPTEMBER 2021
The PHA Group
...Based in Queensland Australia, Alphafit specialised in creating innovative gym products for training needs. The brand has built a reputation within the country of being one of the leading forces within the gym equipment industry...
5 AUGUST 2021
AlphaFit has announced the launch of the latest addition to its comprehensive range of...
30 APRIL 2021
AlphaFit announces the launch of their Rig Attached Hip Thruster. It is the latest addition...
28 APRIL 2021
AlphaFit has advised that it has acquired Australian Made certification for its steel gym equipment...
19 OCTOBER 2020
AlphaFit has acquired Australian Made certification for their steel gym equipment consisting of rigs, cages, equipment storage, specialty strength equipment, weightlifting accessories and body weight and gymnastics equipment...
8 OCTOBER 2020
With the Coronavirus crisis having thrown a spotlight on Australia’s manufacturing sector, Queensland-based fitness equipment company AlphaFit has emphasised how the local manufacture of much of its product range sees it well placed to continue the uninterrupted supply of its equipment...
29 MAY 2020
Morning Chalk Up
AlphaFit Equipment and Apparel, one of CrossFit Games athlete Kara Saunders’ sponsors, celebrated her daughter Scotti’s first birthday with what will likely be the envy of all CrossFit parents and kids...
22 MAY 2020
Times are tough for many industries, but COVID-19 has thrown the spotlight on Australia’s manufacturing sector. With the sudden restrictions in overseas’ markets and the extraordinary global demand for products such as fitness equipment, Australia’s over-reliance on other nations...
22 MAY 2020
Gold Coast-based equipment manufacturers AlphaFit have launched their Core Lat Pull Low Row Tower. AlphaFit advise that their “machine is the first in the industry to combine both the Lat Pull and Seated Row machine without compromising on quality and functionality...
10 JANUARY 2020
With branding an essential part of any business model, Jamie Montesalvo, founder and owner of Gold Coast-based equipment manufacturers AlphaFit, believes that the customisation of equipment for elite fitness facilities and gyms promotes loyalty among the fitness community...
7 JANUARY 2020
Aiming to meet industry demands for innovative fitness equipment, Gold Coast-based equipment manufacturers AlphaFit has launched their new Core Cable Range. With the company's aim to "continue to push boundaries”, the new range includes a 75kg weight stack...
16 DECEMBER 2019
Gold Coast-based fitness equipment supplier AlphaFit is currently backing the Turf Games...
29 NOVEMBER 2019
The Sydney Roosters are proud to announce its partnership with AlphaFit. AlphaFit have joined the Sydney Roosters as the Club's Official Strength & Conditioning supplier for the 2019 NRL season...
25 MARCH 2019
Gold Coast Bulletin
making fitness equipment for a Gold Coast gym has turned into something much healthier for Jamie and Bobby Montesalvo. The pair run steel-cutting business Allplates in Molendinar, which was established in 1998 and offers laser cutting, welding, fabrication...
If you have any questions or would like to get in touch with AlphaFit about a story please contact our friendly Marketing Team, firstname.lastname@example.org.
Our team continue to work tirelessly to process incoming orders and to ship your gear as quickly as possible. Due to the large volume of orders we’re experiencing longer dispatch timelines; 3-5 business days for ready-to-ship gear and at least 30 business days for steel orders.
Don’t worry we’ve got your back! We’re keeping a super close eye on your orders and sending next-day email updates (for steel orders) to give you a clear idea of when you should expect your order to arrive. Thank you for supporting Australian manufacturers and your continued patience at this time.