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  1. Home
  2. Press Coverage

Press Coverage

ALPHAFIT. FIT FOR PURPOSE.

AlphaFit is a 100% Australian owned family business manufacturing gear specifically made for the strength and conditioning, functional fitness and high-performance community. Established in 2012, AlphaFit co-founders Jamie and Bobby Montesalvo are focused on producing innovative, premium Australian Made products.

In the last 12 months AlphaFit has grown exponentially, outgrowing our warehouse/manufacturing facilities on the Gold Coast, QLD. The future of AlphaFit is exciting with $2.5 million planned for investment in new equipment to enhance our lean manufacturing process.

 

 

AUSTRALIAN MADE WEEK LAUNCH AND COVERAGE

AlphaFit was honoured to have been chosen to partner with the Australian Made Campaign Ltd to host the launch of the first ever Australian Made Week (24-30 May 2021) from our Gold Coast factory.

Event Coverage

 

We Are Gold Coast

AlphaFit: Gold Coast gym equipment manufacturer muscles up

Gold Coast gym equipment manufacturer AlphaFit is growing from strength to strength. Established in 2012, AlphaFit began as a small retailer that manufactured and sold custom steel rigs...

21 SEPTEMBER 2021


 

Australian Leisure

AlphaFit launches innovative product for lower body training

Gold Coast-based fitness equipment manufacturer AlphaFit has launched the new Core Belt Squat—a plate loaded cable belt squat machine—enabling gym users to train several lower body...

16 SEPTEMBER 2021


 

Australian Manufacturing

AlphaFit Launches the Core Belt Squat–Innovative Product for Lower Body Training

Fitness equipment manufacturer AlphaFit launches the new Core Belt Squat...

15 SEPTEMBER 2021


 

The PHA Group

The future of the Australian fitness and wellness industry

...Based in Queensland Australia, Alphafit specialised in creating innovative gym products for training needs. The brand has built a reputation within the country of being one of the leading forces within the gym equipment industry...

5 AUGUST 2021


 

Australian Leisure

ALPHAFIT UNVEILS FUNCTIONAL RIG ATTACHED HIP THRUSTER WITH PATENT PENDING LOCKING SYSTEM

AlphaFit has announced the launch of the latest addition to its comprehensive range of...

30 APRIL 2021


 

Australian Manufacturing

Alphafit delivers a highly functional Rig Attached Hip Thruster with patent pending locking system

AlphaFit announces the launch of their Rig Attached Hip Thruster. It is the latest addition...

28 APRIL 2021


 

Australian Leisure

ALPHAFIT OBTAINS AUSTRALIAN MADE CERTIFICATION FOR LOCALLY MANUFACTURED GYM EQUIPMENT

AlphaFit has advised that it has acquired Australian Made certification for its steel gym equipment...

19 OCTOBER 2020


 

Australian Manufacturing

Gym equipment manufacturer, AlphaFit obtains Australian Made certification

AlphaFit has acquired Australian Made certification for their steel gym equipment consisting of rigs, cages, equipment storage, specialty strength equipment, weightlifting accessories and body weight and gymnastics equipment...

8 OCTOBER 2020


 

Australian Leisure

ALPHAFIT NOTES LOCAL SUPPORT FOR AUSTRALIAN MANUFACTURED EQUIPMENT

With the Coronavirus crisis having thrown a spotlight on Australia’s manufacturing sector, Queensland-based fitness equipment company AlphaFit has emphasised how the local manufacture of much of its product range sees it well placed to continue the uninterrupted supply of its equipment...

29 MAY 2020


 

Morning Chalk Up

Happy Birthday Scotti Saunders: Alphafit Launches Kid’s Squat Rack

AlphaFit Equipment and Apparel, one of CrossFit Games athlete Kara Saunders’ sponsors, celebrated her daughter Scotti’s first birthday with what will likely be the envy of all CrossFit parents and kids...

22 MAY 2020


 

Australian Manufacturing

AlphaFit welcomes community support of Australian manufacturing during COVID-19

Times are tough for many industries, but COVID-19 has thrown the spotlight on Australia’s manufacturing sector. With the sudden restrictions in overseas’ markets and the extraordinary global demand for products such as fitness equipment, Australia’s over-reliance on other nations...

22 MAY 2020


 

Australian Leisure

ALPHAFIT LAUNCH NEW CORE LAT PULL LOW ROW TOWER

Gold Coast-based equipment manufacturers AlphaFit have launched their Core Lat Pull Low Row Tower. AlphaFit advise that their “machine is the first in the industry to combine both the Lat Pull and Seated Row machine without compromising on quality and functionality...

10 JANUARY 2020


 

Australian Leisure

ALPHAFIT’S JAMIE MONTESALVO EXPLAINS THE POTENTIAL OF CUSTOMISED FITNESS EQUIPMENT

With branding an essential part of any business model, Jamie Montesalvo, founder and owner of Gold Coast-based equipment manufacturers AlphaFit, believes that the customisation of equipment for elite fitness facilities and gyms promotes loyalty among the fitness community...

7 JANUARY 2020


 

Australian Leisure

ALPHAFIT REACHES ANNIVERSARY WITH LAUNCH OF NEW CORE CABLE RANGE

Aiming to meet industry demands for innovative fitness equipment, Gold Coast-based equipment manufacturers AlphaFit has launched their new Core Cable Range. With the company's aim to "continue to push boundaries”, the new range includes a 75kg weight stack...

16 DECEMBER 2019


 

Australian Leisure

ALPHAFIT BACKS TURF GAMES SUMMER FITNESS FESTIVAL AS OFFICIAL AUSTRALIAN EQUIPMENT SPONSOR

Gold Coast-based fitness equipment supplier AlphaFit is currently backing the Turf Games...

29 NOVEMBER 2019


 

Sydney Roosters

Roosters Partner With AlphaFit

The Sydney Roosters are proud to announce its partnership with AlphaFit. AlphaFit have joined the Sydney Roosters as the Club's Official Strength & Conditioning supplier for the 2019 NRL season...

 

25 MARCH 2019


 

Gold Coast Bulletin

Gym the right fit for steely pair

making fitness equipment for a Gold Coast gym has turned into something much healthier for Jamie and Bobby Montesalvo. The pair run steel-cutting business Allplates in Molen­dinar, which was established in 1998 and offers laser cutting, welding, fabrication...

2019


 

For Press Enquiries

If you have any questions or would like to get in touch with AlphaFit about a story please contact our friendly Marketing Team, marketing@alphafit.com.au.

FOLLOW US ON INSTAGRAM @alphafit_aus

AlphaFit is a 100% Australian owned family business. We manufacture gear specifically made for the commercial, strength and conditioning, functional fitness and high-performance community. AlphaFit listens to our customers to develop new or improved products that are second to none in quality, design, innovation and functionality.

We pride ourselves on being the biggest and most reputable supplier of Australian made equipment to the Australian fitness community. AlphaFit is your turn-key solution. Contact us on 1300 257 428. We are always happy to talk to new or existing customers about their training needs.

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Alphafit Copyright 2022. All rights reserved

Terms & Conditions

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern AlphaFit’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘AlphaFit’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 60 Export Drive, Molendinar, Queensland, 4214. Our ABN is 96 156 085 193. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy

Our Privacy Policy sets out how we will manage your personal information and other information. In this policy ‘your information’ means your personal information, as defined under the Privacy Act 1988 (Cth) as amended.

Depending on your particular circumstances, we may collect and hold a range of different information. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with our Privacy Policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to review our updated terms.

What we collect

We will not collect personal information that would be unlawful, unnecessary or unrelated to our business.

We may collect, hold and use your information for a range of different purposes, including

  • to provide services and products to you, to provide you with information about those services or products, to assist you with enquiries, or to provide you with better services or products;
  • to coordinate and/or communicate with you;
  • to improve or develop services, products, or to perform research and analysis.
  • to fulfil regulatory and legislative requirements, as required by law; and
  • to administer and manage the services AlphaFit provides to you, to charge and bill you for them, and to collect any amounts you may owe AlphaFit.

We may collect the following information:

  • name and job title;
  • contact information including email address;
  • demographic information such as postcode, preferences and interests;
  • your intended use of our products and/or services; and
  • other information relevant to customer surveys and/or offers.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • as required or authorised by law, including to law enforcement and national security agencies, and other government and regulatory authorities
  • to third parties who assist AlphaFit to manage or develop AlphaFit's business; or
  • for the purposes of facilitating or implementing a transfer/sale of all or part of AlphaFit's assets or business

We may disclose your information as required or authorised by law, including to law enforcement and national security agencies, and other government and regulatory authorities, or to third parties who assist us to manage or develop our business. We do not intend to disclose your information to third parties outside of Australia.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we use a combination of technical solutions, security controls and internal processes protect your information from unauthorised access and disclosure.

While we take these steps to maintain the security of your information, you should be aware of the range of information security risks that exist today and take appropriate care to help safeguard your own information.

We will not disclose your personal information to overseas entities unless you expressly advise us to, apart from the offsite storage of our information or to the extent that it is necessary or desirable to make such disclosure to obtain payment of money owed to us.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Spam Act

AlphFit is fully compliant with the Spam Act 2003 (Cth) and we will not send you promotional material if you do not want it sent to you. AlphaFit will not forward your email address to any third parties without your express permission.

Links to other websites

Our website may contain links to other websites of interest. In this Website, any frames, links or other references to other websites, persons or information are produced solely for convenience. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Those references are not an endorsement of those parties or their products or services. We are making a ‘recommendation’ only and are not providing any advice nor do we take any responsibility for any advice received in this regard. We do not warrant the accuracy or suitability of any information contained in this or any other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes; or
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you consent.

If you wish to access any of your personal information that we hold or would like to correct any errors in that information, please contact us using the contact details set out at the contact page.

You may also use these contact details to notify us of any privacy complaint you have against AlphaFit, including if you think that AlphaFit has failed to comply with the Australian Privacy Principles (APP).

We will investigate any complaints received in writing and endeavour to respond to your complaint within 14 days of receipt of the complaint.

While AlphaFit will use its best endeavours to address any complaint that you may have, if you are unsatisfied in the manner in which we deal with your complaint, you may also be able to lodge a complaint with a relevant regulator such as the Australian Information Commissioner (www.oaic.gov.au)

About this Policy

This policy has been issued by AlphaFit, effective as at 3rd of September 2021. From time to time, AlphaFit may need to change this policy.

AlphaFit will post the updated version here and it will apply to all of your information held by AlphaFit at the time.

If you would like to complain about a breach of the APP, you may contact our Privacy Officer by emailing admin@alphafit.com.au or telephone 0755744975 and ask to speak to our Privacy Officer.

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