AlphaFit is proud to work with the best local and international brands in the fitness industry. Here you'll find a variety of names you recognise and trust. Browse through our selection and conveniently shop by brand below.
Can't find what you're looking for? We'd love to hear from you. Contact us with suggestions of new products and brands you'd like us to stock.
A division of LifeCORE Fitness, Assault Fitness Products has been a leader in developing equipment for the elite fitness world for over 20 years. Forged in the belief that traditional fitness equipment did not offer the durability and strength necessary for true athletic use, all Assault products are designed to take a beating and be easy to maintain. Assault AirBikes deliver unmatched quality and unlimited calorie burning. AlphaFit are proud stockists of the AirBike Classic and AirBike Elite.
AUSFIT Torsion Bars are personal training weights equipment suitable for at home workouts, PTs and fitness studios. One bar, no weight plates, 100s of functional exercises for all of your fitness needs. Torsion Bars are made with the highest grade steel and weatherproof coating providing the heaviest weight possible whilst maintaining a length less than one metre. Shop AUSFIT Torsion Bars, the first purpose built barbells designed for the outdoors and service within the military, at AlphaFit.
For over 40 years, Concept2 has been making top-quality exercise equipment that gives you a great workout in your home or gym. The Concept2 Indoor Rower has swiftly became the best-selling rowing machine in the world. It’s used every day by Olympic athletes, cardiac rehab patients, individuals at home and every calibre of rower in-between. The Concept2 SkiErg brings the fitness benefits of Nordic skiing to everyone while delivering one of the toughest workouts around. When you choose Concept2 Rowers and SkiErgs at AlphaFit, you invest in a legacy of excellence.
CrankIt Fitness helps thousands of fitness coaches and everyday athletes around the world learn smarter ways to enhance their training results using functional fitness tools and specific training methods. The CrankIt ProStraps are purpose built for commercial use and offer the ultimate workout versatility. CrankIt also offer a range of online courses and workout library to give you the flexibility of learning on your terms. Used in fitness facilities all over the world, the ProStraps are a tough and durable suspension system.
Dynamax was founded in 1985 with a goal to develop a ball that was durable enough to withstand the high impact of training but soft enough to not injure the hands of the training partner. This medicine ball became the perfect flexible training tool and allowed athletes to train in locations outside of the weight room. Dynamax has been the product of choice for elite athletes for 30 years and is used by over 90% of all NFL, NBA, MLB teams and is popular among many CrossFit affiliates and boxes globally. AlphaFit is the exclusive distributor of Dynamax in Australia.
Reeva is a Dutch company focused on designing and manufacturing innovative sporting gear for the fitness and CrossFit market by using only the most sustainable materials. Their direct cooperation with athletes, CrossFit boxes and gyms makes it possible to develop innovative products that last considerably longer. AlphaFit stocks a range of Reeva's training accessories including weightlifting belts, knee sleeves, wrist wraps, grips and gloves. Reeva - Protection against attack
With 60 years of know-how, one foot in medical science and one foot on the sports field Rehband know how to enable your full potential. Rehband's products are developed by extensive research from which you can expect top level of quality, function and design. Their assortment contains products to meet your demands within injury prevention excercising, rehabilitation and recovery. They are a trusted and loved brand by athletes at all levels, from most sports, in more than 60 countries worldwide. Rehband - the ultimate protection for your knees, available at AlphaFit.
RooGrips are an Australian company and have designed their grips to be the slimmest, highest quality leather grips on the market. The grips are made from a special combination of oils and kangaroo leather (known internationally as K-Leather). K-Leather is widely trusted in the sporting goods industry as the premier choice for a high performance technical leather. RooGrips act like a flexible second layer of protective skin. Protected hands = less recovery time = more time in the gym getting stronger and fitter!
SKLZ helps serious athletes prepare for game day with top of the line training equipment and gear. Ready is all or nothing. Based in San Diego, California, the SKLZ brand offers skill and performance training products and programs for athletes to use at home and in training environments. AlphaFit stocks a selection of SKLZ speed and agility, flexibility and mobility, and resistance training tools. Browse our range of sport-specific skill development and performance training tools from SKLZ.
Synergy Fitness has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. Synergy’s dominant market position, within the fitness and sports industries has been earned on the basis of quality product lines, dedicated service and consultancy support, together with unmatched industry knowledge and expertise, resulting in unprecedented customer satisfaction. Shop a selection of Synergy Fitness' endurance range here at AlphaFit.
Theragun is now Therabody. Created by chiropractor Dr. Jason Wersland, Theragun is a first-of-its-kind handheld percussive therapy device. Each Theragun creates Theragun Percussive Therapy, which combines the 16mm amplitude with a scientifically-calibrated speed of 40 percussions per second on the body - the essential pairing required to relieve pain, enhance athletic performance, improve range of motion, and accelerate recovery. Theragun provides a deep muscle treatment unlike anything you’ve ever felt. Feel better, move better, and recover faster with the quietest, most effective percussive therapy device in the world. Shop the Therabody range at AlphaFit.
Whether beginning a fitness journey or pushing towards your summit, TRX Training helps you to move better, feel better, and live better. Based around seven basic movements - push, pull, plank, rotate, hinge, lunge and squat - Suspension Training® constantly challenges your core for a true total-body workout. Training with TRX makes gravity your resistance, so adjusting the level of difficulty is as easy as moving your hands or feet, and progression is limitless. Shop TRX at AlphaFit. Simple, challenging and portable training equipment you can never outwork or outgrow.
Our team continue to work tirelessly to process incoming orders and to ship your gear as quickly as possible. Due to the large volume of orders we’re experiencing longer dispatch timelines; 2-3 business days for ready-to-ship gear and up to 30 business days for steel orders.
Don’t worry we’ve got your back! We’re keeping a super close eye on your orders and sending next-day email updates (for steel orders) to give you a clear idea of when you should expect your order to arrive. Thank you for supporting Australian manufacturers and your continued patience at this time.